Internet Strategy: Google and Facebook Collecting Interests

In the same time, Google communicates on its new music service and Facebook communicates on organized rating going further than just liking what friends are sharing.

Facebook doing a step toward e-commerce

Google covering all the area of worldwide information

The Value is not on accumulating data but in qualifying data

We already explained several times that value creation for an Internet company is in data. In the open world of today, data is money but qualified data is gold.

We explained a year ago that the monetization of Facebook would be by expanding and using the data the firm collects pressing interests and preferences.

TV Commercial Aiming to Boost Interest for WeChat in India

Whatsapp and Facebook are very strong in India.

WeChat has already thousands of users. However, India is still less developed economically than China and many people cannot afford to buy a smartphone. Tencent would like to get more and the WeChat team developed a special version under Java for features phones.

Tencent decided to launch TV commercial to expand the user base there. Click below to see it:

Tencent is showing to the world the firm is able to market their products in international markets. The commercial is featuring Indian stars in Bollywood style singing while they are away from each other and keeping contact thanks to WeChat. We were impressed by how well it fits the majority of Indian people.

Where China’s future growth dynamic will be coming from: example of 1 division on 34

This is not an overnight phenomenon. In fact many companies have seen this coming for several years, and already have supply chains and stores across China.

Some American firms are doing well: their additional money year after year is coming from China. KFC for example, now operate over 3,000 stores in over 700 cities in China. McDonald’s has a similar pattern. Starbucks operates almost 1,000 stores.

European firms in the luxury business like Hermès and Louis Vuitton know that they cannot address all those markets because many cannot afford purchasing an item of their brand. However, they should be present to satisfy the new rich local Chinese.

Local consumers are upgrading their life styles such as switching from a glass of green tea to a Starbucks latte. Instead of wearing cheap bags, women are upgrading to a better brand, and men changing their pants for a new pair of Levis. This is the new level of Chinese consumerism, and this is where China’s future growth dynamic is coming from.

Growth is now coming from the 4th, 5th, and 6th Tier Cities

Sources:

Chris Devonshire-Ellis, “The Rebalancing of China, India, and ASEAN in the Global Supply Chain and the Rise of the New Asian Consumer”, Speech in Beijing

http://www.loxcel.com/sbux

QZone, Second Social Network in the World: Mostly Accessed from Mobile Now

Sources:

GMIC, URL: http://beijing.thegmic.com/

http://www.marbridgeconsulting.com/marbridgedaily/archive/article/65845/wechats_monthly_active_users_reach_190_mln#When:12:00:00Z

Insights on Marketing with Mobile App WeChat: FREE version!

WeChat-Marketing-Strategy-Brief-Report

Report to be released July 1st, 2013

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Mobile Strategy: Rising Alibaba and Google in China

We talked several times about Alibaba, Chinese e-Commerce Giant, competing with Chinese and American firms. Their accounts are not public because the firm is still private even though an IPO is coming (maybe Q4 2013).

They announced buying a stake into SinaWeibo (other previous investments in social services were Xiami and Momo)

The Wall Street Journal investigated on their mobile strategy:

Alibaba is looking for partners but objections of Google controlling Android. Handset makers would like to join Alibaba but doesn’t want to harm their existing relationship with Google.

The Economist talked also about the firm 

Interests about WeChat outside China: Malaysia and the United States of America (Q1 2013)

According to “All About WeChat“, a blog on marketing and usage of WeChat, top viewers are coming from Malaysia and the United States.

We can explain Malaysia for the growing usage: over than 1 million people are using the application.

The United States position is mainly explained by business interests. Followers of social media are numerous and are looking carefully at the Chinese market. In 2012, WeChat was growing faster than Facebook.

 

Source of image: All About WeChat

As a reminder, Whatsapp is still the #1 messaging app in the United States (if we consider Facebook is not only a messaging app).

More on WeChat in the world