The High Involvement of Chinese Internet Users

China has not only the largest online population but also the most involved users. Almost half this population is mobile only (1).

There are multiple reasons for high involvement including:


Age of the Population:

The Internet population is younger in China than in the United States and Europe.


Way of Life:

Some people see the online world like a private area where they can affirm their individuality and have a second life.

Other people eat outside and feel the need to be in contact with their closed relatives: friends, family and even colleagues.


OnDevice Research, March 2012, URL:


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