WeChat will not beat Facebook reach because the service will not be used on personal computer: the usage is, first, on smartphones, second, on tablets.
However, WeChat growth is 20 times stronger than Facebook. 24 months after the launch, Facebook had 9 million users while WeChat has 180 million user (estimate from VALUE2020 Consulting firm).
The limits on expanding the user base are the need for an advanced technology (smartphone or tablet): in India, many people don’t hold the right device to use the service. According to VALUE2020, India represents the largest user base of WeChat abroad. The team of WeChat India is very active with its local partners in organizing games, giving away gifts against traffic increase and user growth.
Top 10 Countries (estimates – real figures not disclosed by Tencent)
(local partners: Ibibo, Fox Star Studios)
(local partners: Sanook Online & Exact)
10/ The United States
Egyptian users like the app as well. British & American ad agencies are closely looking at this new marketing tool.
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