Nielsen 2012 Social Media Report: Asia-Pacific first in Smartphone Usage

According to Nielsen, 47% of Asia-Pacific users are  interacting with social media while watching TV.

TV & Social Media 2012

TV & Social Media 2012

Asia-Pacific users and mainly Chinese users are often using different devices to access social media. They are very well connected using smartphones and tablets: 59 for Asia-Pacific against 33 for Europe.

Access to Social Media per device - 2012

Access to Social Media per device – 2012

Source: http://blog.nielsen.com/nielsenwire/social/2012/

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