WeChat can be for your brand a powerful marketing tool as explained in August 2012.
You need to understand the difference between creating and setting:
-a user account
-a brand account.
Creating your own user account is fast and can be done in a few seconds on your smartphone (even a tablet).
When you download the application, there is no way today to create a Brand Account.
VALUE2020 can help you in creating and setting this account.
With this account, you can get Followers and you are able to target the audience of the message you send to them. A good idea is a strategy to make your current followers on SinaWeibo and Facebook to come to WeChat.
3/content of message