Chat Mobile App in Africa: MXit under threat of WeChat? 1 million coming!
Equipment in smartphone in Africa is low. Therefore, African players like Mxit, the current leader, have an advantage of the habits of the users.
In countries with more smartphones like South Africa, Chinese app WeChat is gaining users. VALUE2020 consultants estimate that the total population of WeChat users will reach 1 million this semester.
WeChat’s enormous size (15MB), however, works against it, especially in Africa where data is expensive and speeds might be very slow at times.
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