WeChat is a multimedia chat app combined with a social network. Growth rate is higher than Facebook 24 months after launch. The service will be very powerful for brands: contrary to Weibo, it enables to build a one to one relationship. Later and after additional developments, users and brands are likely to use the app for Location-Based Services.
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Without local marketing plans outside Asia, WeChat is spreading also on the other four continents.
1/ Europe: Spain & UK
2/ America: The United States, Mexico, Brazil & Argentina
3/ Africa: South Africa