However, in case the American companies should compete with Chinese companies, they are more than ready. Huge database of users, History of interests, and heavy infrastructure are strong advantages to keep doing well and monetize. We explained how knowledge of interests is a way for Facebook to monetize.
Another competitive advantage of American firms in the near future is the management of carbon emissions. Facebook and Google have energy efficient data centers. Both companies are managing Scope 1, Scope 2, and Scope 3 emissions. It is not the case of Alibaba, Tencent, and Baidu.