The United States, Next Step of Expansion
Local marketing actions will be developed to expand the user base locally. In the coming year, WeChat should suggest to users location-based services according to where they are.
With over 300 million users, WeChat is growing faster than Facebook. Following the path of Huawei and the goals of Baidu, Tencent expands operations outside China: Chinese companies are gaining market share overseas. Hong-Kong, Singapore, Malaysia, Vietnam, Thailand, Taiwan, India, Indonesia, Australia, and even Argentina & Turkey has been already launched!
WeChat Ready to Compete with Facebook Using American Social Media
What is interesting about the expansion of WeChat is the use of the tools of the competition to expand the user base. In the United Sates, Facebook will be used to take user time to Facebook! The value is mobile commerce with many American and Chinese players as explained in a previous post.
The Twitter account of WeChat United States, @WeChatUS, is visible with no tweets but already 7 followers including VALUE2020.
The Facebook page has been active since December 2012 with already 47 likes but with many more likes coming 😉
In the United Sates, WeChat will compete with Whatsapp and Facebook Messenger between others.