In our review of competitors of WeChat, we explained how successful Whatsapp was and the fact Google should advance their messaging solutions.
Today, with Facebook Messenger and Skype, Whatsapp is the most international messaging application. Line, Kakao Talk and WeChat have still a majority of local users (more or less 85% for WeChat).
With Facebook Home, Facebook is also very focused on offering the best experience they can on mobiles, the main access to the Internet. Google cannot afford to wait too long.
We believe Google doesn’t have to purchase Whatsapp but for sure Google must have a better mobile strategy in order to dominate the world of data.