Samsung is in a comfortable situation with a continuous growth. The only dependence right now is from Google using Android Operating System on its smartphone.
The Galaxy S4 device is likely to gain market share very quickly after its launch. Samsung is doing very well on devices and is in a good position to diversify taking advantage of its position. The huge marketing efforts should include new elements and be rewarded in the years to come. Samsung cannot be compared to other companies in the world. However, the firm should avoid the mistakes of the strategy chosen by HTC.
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Samsung should accelerate and offer more Internet services to its users. In order to start this agenda, Samsung has to build alliances and sign with other potential foreign partners in the Internet world. Partners can be either Chinese or American. However, the choice of an Internet firm from China could be more interesting for Samsung for several reasons we can explain.
Samsung is able to become an access to mobile commerce and not only a provider of smart devices. Preloaded applications or more sophisticated solutions should be prepared. This strategy is complex but with the right plan could succeed. However, Samsung should do so now before it is too late because the barriers to entry are increasing with the fierce competition in the Internet business. Google, Amazon, Alibaba, Rakuten, Tencent are very active and building barriers…
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