WeChat has already thousands of users. However, India is still less developed economically than China and many people cannot afford to buy a smartphone. Tencent would like to get more and the WeChat team developed a special version under Java for features phones.
Tencent decided to launch TV commercial to expand the user base there. Click below to see it:
Tencent is showing to the world the firm is able to market their products in international markets. The commercial is featuring Indian stars in Bollywood style singing while they are away from each other and keeping contact thanks to WeChat. We were impressed by how well it fits the majority of Indian people.