User Time on Chinese Social Media: Increase Benefits mainly to WeChat – SinaWeibo is very strong as well

WeChat and Sina Weibo are strong on mobile devices.

According to the data of iUserTracker, a user online behavior measurement system launched by iResearch, the monthly using duration of WeChat app attained 260 million hours and Weibo reached 130 million hours in February 2013.

WeChat and Weibo possessed absolute advantages than other mobile social apps because the both meet the users’ basic social demands of communicating, sharing and getting information.

Many other Chinese social apps exist but it is very difficult for them to take user time. We will see whether Jego, the new communication app from China Mobile could succeed or not…


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