Rising Use of QR Codes in China

KPCB published a new report of Internet trends for 2013 in May 2013 through Mary Meeker and Liang Wu. This report confirms predictions of VALUE2020 as mobile usage (code scanning) and WeChat.

2013-qr-code-beijing-subway

Below the summary as stated by them on their website:

“There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.”

QR-code-TV-china-CCTV

In this report, they explain Chinese users now scans 9 million QR Codes every month, up from 2 million last year. This is, in part, explained by the expansion of WeChat that includes a QR code scanner. 9 million a month is a small number for China and we should expect this number multiplied in the dozen of months to come.

A QR Code makes it more convenient for Chinese users to operate their smartphones. In general, VALUE2020 believes a QR Code is one of the accesses to mobile commerce. Therefore, it will be an important tool for mobile Internet use in the near future.

wechat-qr-code-beijing

Any user with a payment application like Alipay on their smartphone can pay with their phone in offline stores by scanning the QR code on the products and entering their  account name and password.

As well as being a new way for people to get access to goods and services, scanning QR Codes is becoming fashionable among mobile users.

photo-metro-smartphone

The usage of QR Codes is endless: payments for products, redeem coupons, access to practical information like transport times or any information related to a product, social networking like WeChat and information discovery.

Sources:

VALUE2020

KPCB, Mary Meeker and Liang Wu, URL: http://www.kpcb.com/insights/2013-internet-trends

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