Whatsapp is still leading the world of free messaging being the first downloaded application in 10 countries on Google Play (Google store for applications). The application is within rank #1 and rank#10 in 28 countries on July 27th.
Whatsapp has been challenged for about a year mostly by Tencent with WeChat, and Line Corporation with Line.
Line and WeChat fit very well the needs of Asian users. Tencent is using stars and media to increase the number of users worldwide: social media like Twitter, Facebook has been heavily used for months but for aggressively since March 2013.
On July 27th, the Japanese application called Line was the most downloaded application on Google Play in Argentina and Chile. Whatsapp just behind ranked #2.
On July 27th, the Chinese application called WeChat was the most downloaded application on Google Play in Italy. Whatsapp just behind ranked #2. Lionel Messi, famous soccer player of FC Barcelona, signed an agreement to promote WeChat. The effect on Italian fans was very quick.
Below an advertising in Hong-Kong were people still prefer American social media like Facebook and Whatsapp than WeChat.