Sheryl Sandberg, COO of Facebook, was in Beijing yesterday. It is not the first time someone from Facebook is seen there since Mark Zuckerberg have been several times with his Chinese wife.
Facebook has been blocked in China since 2009. The change is the fact that Sheryl Sandberg met officially with Cai Mingzhao, the Director of SCIO, the regulator of Chinese Internet: see below a screenshot of the webpage.
Facebook in China would definitively change the industry of social media in the country. If Facebook enters the market, Renren, Qzone, WeChat, WeMeet would lose market share against Facebook. SinaWeibo shouldn’t be affected much.
The best interest of the Chinese administration is mainly the use of Facebook to advertise Chinese products and services all over the world while the best interest of Facebook is to get an easier access to Chinese users.