Monthly Archives: November 2013

etao, the other social discovery of Alibaba Group

Weibo is not the only social tool of e-commerce group Alibaba, they have also etao.

etao.com, Alibaba Group’s social shopping platform, is 58th website in China according to Alexa. It is a place dedicated to discovery through images.

Social shopping websites allow users to post photos of items on virtual pin boards, which others can comment on. Some sites allow users to purchase some of the items by clicking on the photos.

Unlike other U.S. social shopping websites like Pinterest, all the items on etao can be purchased through its two main e-commerce websites, Taobao Mall and Taobao Marketplace.

etao-alibaba-pic-based

In China,  social shopping websites, such as Mogujie, LinkChic  have been launched but are not successful like etao. Meilishuo is doing better being ranked 220th website in China.

Over the long run, social commerce in China will be bigger than the United States.

We don’t know yet how successful the service will be on smartphones in the years to come. Chat app called Wemeet was launched by Sina to get more smartphone users in Alibaba world.

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The Fight for Smartphone Users: Global App for Free Communication

6 months after a post called Messaging App: The War for Users on Mobile Goes On!  Chat applications are still fighting for users.

Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.

The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.

WeChat launched a French version in October.

Click on the map to zoom / enlarge

2013-11----worldmap-current-trend-downloads-chat-app

Alliance of Chinese Tech Giant with an Insurance Company

There is another change coming from Chinese Internet giants: Alibaba along with Tencent, another Chinese tech giant, and Ping An, one of the country’s largest insurance companes, has established a new online insurance company. The new company, in which Alibaba is the largest shareholder, is reportedly going to offer insurance policies tailored to the online economy, including virtual property and e-commerce. It will feature the combination of Alibaba and Tencent’s tech experience and marketing platform with Ping An’s expertise in structuring insurance packages.

This partnership illustrates how profoundly the Internet is changing established business practices in China and how powerful the country’s tech giants have become.

Sources:

http://blogs.wsj.com/chinarealtime/2013/11/06/aging-gracefully-chinas-internet-heads-to-launch-insurance-venture/

http://www.alibabagroup.com/en/global/home

http://about.pingan.com/en/index.shtml