etao, the other social discovery of Alibaba Group

Weibo is not the only social tool of e-commerce group Alibaba, they have also etao.

etao.com, Alibaba Group’s social shopping platform, is 58th website in China according to Alexa. It is a place dedicated to discovery through images.

Social shopping websites allow users to post photos of items on virtual pin boards, which others can comment on. Some sites allow users to purchase some of the items by clicking on the photos.

Unlike other U.S. social shopping websites like Pinterest, all the items on etao can be purchased through its two main e-commerce websites, Taobao Mall and Taobao Marketplace.

etao-alibaba-pic-based

In China,  social shopping websites, such as Mogujie, LinkChic  have been launched but are not successful like etao. Meilishuo is doing better being ranked 220th website in China.

Over the long run, social commerce in China will be bigger than the United States.

We don’t know yet how successful the service will be on smartphones in the years to come. Chat app called Wemeet was launched by Sina to get more smartphone users in Alibaba world.

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