2014: the Year of Monetization for WeChat

The VALUE2020 predicts that year 2014 will be the Year of Monetization for Chinese mobile application WeChat.

In addition to exclusive sales on WeChat like the operation for Xiaomi smartphones, WeChat added in 2013 a store to buy stickers, and above a payment system which open the door to mobile commerce as expected by VALUE2020 back in 2011.

Last year, we predicted the introduction of mobile payment and continuous growth. Almost all the predictions are reality today and next year will be fascinating as well.

What to expect in 2014:

  • Development of micro-payments, Tencent great strength
  • Additional applications within the WeChat app
  • Partnerships with big names (We cannot talk today ;-))
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