Tag Archives: app

EXCLUSIVE MAP – The Successful Wine Mobile App Vivino, a Hit in the World but not in China

Released on iOS in January 2011, Vivino is a Wine App offering an easy way to remember wines you tasted as well as to discover new favorites.

To find the wine in the database, you use the app to scan the label. It’s backed by a database of more than a million wines, so you can expect to get a match after scanning a wine label to add to your virtual cellar.

The Vivino app includes the following features:

  • Get personalized wine recommendations based on your taste (the more ratings the better suggestions)
  • Follow the featured users: chosen to provide you with inspiration, knowledge and better wines
  • Find more friends via address book, Gmail, Twitter or Facebook
  • Drinking window: know when to drink your wines
  • Add wines to your Wish List, for next occasion
  • Organize your wines: filter your wine list by date, price or ratings
  • Add your Bio and let others know who you are

The free app offers a $4.99 Pro in-app upgrade that unlocks several premium features. With Vivino Pro, you can keep track of your wine collection, find wines using text search, and get in the fast track for manual matching.

The mobile app experiments a growing traffic with an estimated 6 million scans for December 2013.  Denmark, Belgium, Norway, Portugal, Switzerland, the Netherlands love the application but not China. There is no version in Mandarin Chinese therefore it explains the very low number of downloads and usage in Mainland China. In addition, content cannot be shared with Weibo followers or WeChat contacts.

Below is an EXCLUSIVE MAP:

Vivino in the World

The Fight for Smartphone Users: Global App for Free Communication

6 months after a post called Messaging App: The War for Users on Mobile Goes On!  Chat applications are still fighting for users.

Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.

The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.

WeChat launched a French version in October.

Click on the map to zoom / enlarge

2013-11----worldmap-current-trend-downloads-chat-app

WeChat in French / WeChat en français

wechat-social-tab--VALUE2020

Since the last version 5.0.3.17, the French speaking community, lovers of Twitter, are now able to use WeChat in French. The potential is huge in France, the country of Minitel, bip bop, Concorde… Believe it or not French people love technology and innovation. The Chinese app has 500 million users of which half active. The chat app is ranked second after Line (this ranking does not includes Facebook).

wechat-update-French--VALUE2020

Depuis la version 5.0.3.17 mise en ligne le 24 octobre 2013, la communauté française, adepte de Twitter, est maintenant capable d’utiliser l’application mobile WeChat qui connait un succès phénoménal en Asie. L’application de messagerie instantanée a une base de 500 millions d’utilisateurs dont la moitié active, elle se place juste derrière Whatsapp et devant Line.

French-wechat-language---VALUE2020

 

Laiwang, New Chat Application by Alibaba

Laiwang is a new mobile application now launched and will compete with wechat, whatsapp, wemeet, line, twitter, sinaweibo, and facebook. It is very similar to WeChat.

iphone-app-chat-alibaba-VALUE2020iphone-VALUE2020

 

Yixin, New Entrant in Mobile Market

According to AppAnnie, the volume of downloads of Mobile app called Yixin is high in China:

yixin

China Telecom and NetEase established a joint venture to create the application called Yixin, with the former controlling 73% of the company. Email and cloud music services provided by NetEase are integrated in it.

Yixin has the same functions as current chat apps on the market (Line, WeChat).

China Telecom has used its position of Telecom provider to include some differentiating features into the app: Yixin supports sending voice messages to any mobile or fixed-line numbers for free: this is a strong competitive advantage against leading app called WeChat. This is useful for communicating with the older-generation who may not be as mobile-phone-savy.

Line and now WeChat offers stickers to buy inside the application. On Yixin, stickers are all free. This offering of free stickers is powerful in Asia where stickers are very popular. But how Yixin will monetize the application?

Chat Mobile App: Whatsapp, Line, and WeChat in the World

Whatsapp is still leading the world of free messaging being the first downloaded application in 10 countries on Google Play (Google store for applications). The application  is within rank #1 and rank#10 in 28 countries on July 27th.

Whatsapp has been challenged for about a year mostly by Tencent with WeChat, and Line Corporation with Line.

Line and WeChat fit very well the needs of Asian users. Tencent is using stars and media to increase the number of users worldwide: social media like Twitter, Facebook has been heavily used for months but for aggressively since March 2013.

On July 27th, the Japanese application called Line was the most downloaded application on Google Play in Argentina and Chile. Whatsapp just behind ranked #2.

On July 27th, the Chinese application called WeChat was the most downloaded application on Google Play in Italy. Whatsapp just behind ranked #2. Lionel Messi, famous soccer player of FC Barcelona, signed an agreement to promote WeChat. The effect on Italian fans was very quick.

Below an advertising in Hong-Kong were people still prefer American social media like Facebook and Whatsapp than WeChat.

wechat-advertisting-outdoor-HK

messi-wechat-italy

Messaging App: The War for Users on Mobile Goes On!

We explained the competitive environment of messaging applications: Line, Viber, Skype, Kakao Talk, Whatsapp, WeChat, Libon, Facebook Messenger

Below is the current trend, Whatsapp loosing dominance mainly due to WeChat. The Chinese application could take time away from Facebook as well.

worldmap-current-trend-downloads-chat-app

 

We explained back in 2012 that Chinese expansion was a beginning. WeChat is first Chinese mobile application with international success.

usa-china-worldmap-current-trend-downloads-chat-app

 

More about the split China-the USA with e-commerce