Tag Archives: Facebook

Facebook is Getting Users but also New Data

With the deal, Facebook enlarge its user base in countries in many countries and particularly in Brazil and India where Whatsapp is very strong. Owning the messaging service will give Facebook access to additional data.

Facebook Users & New Users from Emerging Markets

Facebook will get more information & data on users in emerging markets thanks to the acquisition: Whatsapp is more popular than Facebook in Brazil, India & Mexico.

With the acquisition, Facebook aims for better engagement with users, in particular in emerging markets. If Facebook succeeds in maintaining and building high user engagement with WhatsApp, it could drive those users to Facebook where they will see ads, potentially targeted with data enriched by WhatsApp use.

Whatsapp Privacy Protection & No Advertising Policy

In a June 2012 blog post, Jan Koum explained why the messaging service doesn’t sell ads. “Your data isn’t even in the picture. We are simply not interested in any of it,” & “Remember, when advertising is involved you the user are the product.”

The privacy policy says the app doesn’t gather names, addresses, emails or location data, and the only contact information obtained from users’ mobile contact lists are contact numbers. The service also purges message content. “The contents of messages that have been delivered by the WhatsApp Service are not copied, kept or archived by WhatsApp in the normal course of business,” states the policy.

For now, WhatsApp promises the service will remain free of advertising. In a February 2014 blog post, the firm reaffirmed its policy: “And you can still count on absolutely no ads interrupting your communication”.

However, WhatsApp’s terms of service in the Android ecosystem requires users to approve access to lots of other types of information including geographic location, contacts stored on the phone, personal profile data from contact information, and device ID. Apple iOS users are asked to approve collection of contacts and allow push notifications such as alerts.

Data in general was not really WhatsApp’s focus but this could change…

Sharing data with Facebook

Facebook’s revenue streams, in part, depends on the massive storehouse of data it harvests on its users around the globe. Therefore, Facebook could decide to alter Whatsapp privacy policy or establish data collection permissions to facilitate sharing of user data with Facebook.

The main piece of data WhatsApp needs to enable its service is a mobile phone number. Facebook can use this piece of data for its services like Facebook and Facebook Messenger. Facebook may be interested in determining degrees of closeness among people. Many people have submitted their mobile phone numbers to Facebook and the firm could connect that information to data from WhatsApp to learn more about which users interact more often with one another based on how frequently they are in contact on WhatsApp.

Conclusion

The price of acquisition of Whatsapp is justified by the will of Facebook to keep the lead in global social network. For sure, Whatsapp has to improve the service to make it more social because the competition is strong. WeChat & Line are successful in Asia. Telegram has been strongly downloaded even more since the purchase of Whatsapp by Facebook. Whatsapp could decide to do money transferring and electronic payment and the app would be competing succesfully with WeChat (微信 in Chinese)

telegram

The coming months should be very interesting.

The Fight for Smartphone Users: Global App for Free Communication

6 months after a post called Messaging App: The War for Users on Mobile Goes On!  Chat applications are still fighting for users.

Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.

The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.

WeChat launched a French version in October.

Click on the map to zoom / enlarge

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EXCLUSIF: Facebook et Twitter autorisés dans la zone spéciale de Shanghai?

Facebook et Twitter ont été interdits en Chine continentale depuis 2009. Les réseaux sociaux influencent la population et pourraient jouer un rôle important dans les mouvements politiques. Au cours des dernières années, le gouvernement de la Chine a été préoccupé par l’impact de ces nouveaux médias sur la stabilité sociale.

Les nouveaux médias comme Facebook et Twitter, mais aussi le site du journal américain New York Times sont considérés comme des sites politiquement sensibles par le gouvernement chinois.

Recemment, la responsable des opérations de Facebook Sheryl Sandberg a rencontré Cai Mingzhao, le responsable du State Council Information Office à Beijing.

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Les hauts dirigeants chinois, y compris le premier ministre Li Keqiang sont désireux d’utiliser les zones de libre-échange comme un terrain d’essai en matière de réformes économiques et financières importantes.

Selon South China Morning Post, le gouvernement de la Chine aurait pris la décision historique de lever l’interdiction d’accès à Internet à des sites américains au sein de la nouvelle zone de libre-échange de Shanghai. Les motifs de la décision seraient expliqués par la volonté de laisser les étrangers vivre, travailler et se sentir comme chez eux mais aussi d’attirer davantage d’investissements étrangers. A confirmer tant cette nouvelle serait un changement important.

La zone de libre-échange s’ouvrirait aussi aux offres étrangères de sociétés de télécommunications pour fournir des services Internet au sein de la nouvelle zone économique spéciale.

Pour rappel, fin août, le Conseil d’Etat chinois, a approuvé le lancement d’une zone de libre-échange à Shanghai, qui s’étend sur 28,78 kilomètres carrés à Pudong New Area de la ville, y compris la zone franche de Waigaoqiao, Yangshan, et la zone de l’aéroport international.

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EXCLUSIVE: Facebook & Twitter approved in China within Shanghai free-trade zone?

Facebook and Twitter have been banned in mainland China since 2009. Those American services influence people and could play important roles in political movements. In recent years, the government of China is concerned about the impact of new media on social stability.

New media like Facebook and Twitter but also US newspaper website of The New York Times are considered politically sensitive sites by the Chinese government.

Recently, Facebook chief operating officer Sheryl Sandberg met Cai Mingzhao, the head of the State Council Information Office in Beijing.

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Top Chinese leaders including Premier Li Keqiang are keen to make the free-trade zones a key proving ground for significant financial and economic reforms.

According to South China Morning Post, the government of China would have made the landmark decision to lift a ban on Internet access to American websites within the Shanghai Free-trade Zone. The reasons of the move would be explained by the willingness to let foreigners live, work and feel like at home but also attract more foreign investments.

The free-trade zone would also welcome bids from foreign telecommunications companies for licenses to provide Internet services within the new special economic zone.

As a reminder, end of August, the Chinese State Council, approved the launch of the free-trade zone in Shanghai, which spans 28.78 square kilometers in the city’s Pudong New Area, including the Waigaoqiao duty-free zone, Yangshan deepwater port, and the international airport area.

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A Facebook China Team Coming Soon?

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Sheryl Sandberg, COO of Facebook, was in Beijing yesterday. It is not the first time someone from Facebook is seen there since Mark Zuckerberg have been several times with his Chinese wife.

Facebook has been blocked in China since 2009. The change is the fact that Sheryl Sandberg met officially with Cai Mingzhao, the Director of SCIO, the regulator of Chinese Internet: see below a screenshot of the webpage.

Facebook in China would definitively change the industry of social media in the country. If Facebook enters the market, Renren, Qzone, WeChat, WeMeet would lose market share against Facebook. SinaWeibo shouldn’t be affected much.

The best interest of the Chinese administration is mainly the use of Facebook to advertise Chinese products and services all over the world while the best interest of Facebook is to get an easier access to Chinese users.

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Google and Facebook Accelerate Road to Mobile Commerce 1/2

The strategy of US firms is slightly different from Chinese firms. Their scales are bigger and moving slower but stronger than Chinese stakeholders.

In China, Alibaba, the e-commerce giant, found SinaWeibo has a partner taking shares into the social network. Tencent develops WeChat as a social power for purchasing on QQbuy and other partners websites.

In the USA, Google and Facebook are deploying their respective strategy.

Google integrates all of its products one unique service: for instance, social elements collected through actions and interactions are now seen in the gmail box (Social tab).

Gmail-inbox

 

Today, Google+, Gmail, Youtube, Google Maps between other services are free because the value is in the actions of the user who discloses what she/he is doing.

Google now is the service using those data and in the same time collecting new data.

Google Moto X is the device.

Google Android is the operating system.

And tomorrow you will drive your Google car with Google Maps listening Google Music and thinking what you will buy on Google store.

Whatsapp Dominates Messaging, Facebook Dominates Social Activities

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Whatsapp is back at the top most downloaded application in Philippines, India, Mexico, and Indonesia. WeChat is unable to become number one at the moment.

Whatsapp was in the market before WeChat and even with innovation in the app it is difficult for WeChat to compete on the social ground when your user base is smaller than your main competitor.  Google Plus faces the same situation with Facebook. Tencent is preparing new marketing campaigns with global stars using the successful chat and social application.