After doing financial services, insurance, now Alibaba decided to invest in big data services: Alimama is an Alibaba marketing platform. The firm held a meeting to discuss big data’s influence on marketing transformation.
Alimama wants to build a technology-driven big data marketing ecosystem, making more people to use and share data therefore achieving media advertising value and brand marketing effect.
The marketing system centered on DMP (Data Management Platform) will improve enterprises’ data usability more effectively. Precision marketing brought by big data would optimize media advertising value continuously.
In 2014, Alimama will focus on developing video and wireless resources, wireless marketing will be integrated into game, weather, food and drink and photo apps without interfering consumers. Alimama becomes a crucial link in Alibaba’s O2O wireless marketing plan.
Google Map is starting to scan the inside part of businesses. The American firm is not only video recording / scanning vineyards at Bordeaux but also a few restaurants in Paris. You should now that the Google cultural institute is based in France 😉
You can see that the number of users of Brazil+India+Indonesia > users of the United States of America
Samsung is in a comfortable situation with a continuous growth. The only dependence right now is from Google using Android Operating System on its smartphone.
The Galaxy S4 device is likely to gain market share very quickly after its launch. Samsung is doing very well on devices and is in a good position to diversify taking advantage of its position. The huge marketing efforts should include new elements and be rewarded in the years to come. Samsung cannot be compared to other companies in the world. However, the firm should avoid the mistakes of the strategy chosen by HTC.
Expertise of VALUE2020 in strategy offers all the strategies who fit your business. Usually after the right analysis, we find only a couple of good strategies for your unique business.
Samsung should accelerate and offer more Internet services to its users. In order to start this agenda, Samsung has to build alliances and sign with other potential foreign partners in the Internet world. Partners can be either Chinese or American. However, the choice of an Internet firm from China could be more interesting for Samsung for several reasons we can explain.
Samsung is able to become an access to mobile commerce and not only a provider of smart devices. Preloaded applications or more sophisticated solutions should be prepared. This strategy is complex but with the right plan could succeed. However, Samsung should do so now before it is too late because the barriers to entry are increasing with the fierce competition in the Internet business. Google, Amazon, Alibaba, Rakuten, Tencent are very active and building barriers…
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Posted in Internet Strategy
Tagged 2020, alibaba, amazon, android, china, galaxy, google, Internet, marketing, rakuten, s4, samsung, smartphone, strategy, value