2.新浪微博 16 %
3. 微信 13%
QQ is still leading the top position. Weibo is still used but WeChat is likely to be used more extendly in 2015 because more and more Chinese are using smartphones to access social media.
WeChat app is not only a messaging /chat mobile app but also a private social network. This network has over 300 million users and growing faster than Facebook. Here is a heatmap, the first one in the world published by TechinAsia back in January 2013.
The United States, Next Step of Expansion
Local marketing actions will be developed to expand the user base locally. In the coming year, WeChat should suggest to users location-based services according to where they are.
With over 300 million users, WeChat is growing faster than Facebook. Following the path of Huawei and the goals of Baidu, Tencent expands operations outside China: Chinese companies are gaining market share overseas. Hong-Kong, Singapore, Malaysia, Vietnam, Thailand, Taiwan, India, Indonesia, Australia, and even Argentina & Turkey has been already launched!
WeChat Ready to Compete with Facebook Using American Social Media
What is interesting about the expansion of WeChat is the use of the tools of the competition to expand the user base. In the United Sates, Facebook will be used to take user time to Facebook! The value is mobile commerce with many American and Chinese players as explained in a previous post.
The Twitter account of WeChat United States, @WeChatUS, is visible with no tweets but already 7 followers including VALUE2020.
The Facebook page has been active since December 2012 with already 47 likes but with many more likes coming 😉
In the United Sates, WeChat will compete with Whatsapp and Facebook Messenger between others.
QR codes are used for a quick access to brand content.
Some of them are WeChat QR codes: links to a WeChat Account of the brand.
Other codes are classic QR codes: links to webpages.
QR Code Usage for TV Programs: