Tag Archives: whatsapp

Facebook is Getting Users but also New Data

With the deal, Facebook enlarge its user base in countries in many countries and particularly in Brazil and India where Whatsapp is very strong. Owning the messaging service will give Facebook access to additional data.

Facebook Users & New Users from Emerging Markets

Facebook will get more information & data on users in emerging markets thanks to the acquisition: Whatsapp is more popular than Facebook in Brazil, India & Mexico.

With the acquisition, Facebook aims for better engagement with users, in particular in emerging markets. If Facebook succeeds in maintaining and building high user engagement with WhatsApp, it could drive those users to Facebook where they will see ads, potentially targeted with data enriched by WhatsApp use.

Whatsapp Privacy Protection & No Advertising Policy

In a June 2012 blog post, Jan Koum explained why the messaging service doesn’t sell ads. “Your data isn’t even in the picture. We are simply not interested in any of it,” & “Remember, when advertising is involved you the user are the product.”

The privacy policy says the app doesn’t gather names, addresses, emails or location data, and the only contact information obtained from users’ mobile contact lists are contact numbers. The service also purges message content. “The contents of messages that have been delivered by the WhatsApp Service are not copied, kept or archived by WhatsApp in the normal course of business,” states the policy.

For now, WhatsApp promises the service will remain free of advertising. In a February 2014 blog post, the firm reaffirmed its policy: “And you can still count on absolutely no ads interrupting your communication”.

However, WhatsApp’s terms of service in the Android ecosystem requires users to approve access to lots of other types of information including geographic location, contacts stored on the phone, personal profile data from contact information, and device ID. Apple iOS users are asked to approve collection of contacts and allow push notifications such as alerts.

Data in general was not really WhatsApp’s focus but this could change…

Sharing data with Facebook

Facebook’s revenue streams, in part, depends on the massive storehouse of data it harvests on its users around the globe. Therefore, Facebook could decide to alter Whatsapp privacy policy or establish data collection permissions to facilitate sharing of user data with Facebook.

The main piece of data WhatsApp needs to enable its service is a mobile phone number. Facebook can use this piece of data for its services like Facebook and Facebook Messenger. Facebook may be interested in determining degrees of closeness among people. Many people have submitted their mobile phone numbers to Facebook and the firm could connect that information to data from WhatsApp to learn more about which users interact more often with one another based on how frequently they are in contact on WhatsApp.

Conclusion

The price of acquisition of Whatsapp is justified by the will of Facebook to keep the lead in global social network. For sure, Whatsapp has to improve the service to make it more social because the competition is strong. WeChat & Line are successful in Asia. Telegram has been strongly downloaded even more since the purchase of Whatsapp by Facebook. Whatsapp could decide to do money transferring and electronic payment and the app would be competing succesfully with WeChat (微信 in Chinese)

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The coming months should be very interesting.

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The Fight for Smartphone Users: Global App for Free Communication

6 months after a post called Messaging App: The War for Users on Mobile Goes On!  Chat applications are still fighting for users.

Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.

The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.

WeChat launched a French version in October.

Click on the map to zoom / enlarge

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Chat Mobile App: Whatsapp, Line, and WeChat in the World

Whatsapp is still leading the world of free messaging being the first downloaded application in 10 countries on Google Play (Google store for applications). The application  is within rank #1 and rank#10 in 28 countries on July 27th.

Whatsapp has been challenged for about a year mostly by Tencent with WeChat, and Line Corporation with Line.

Line and WeChat fit very well the needs of Asian users. Tencent is using stars and media to increase the number of users worldwide: social media like Twitter, Facebook has been heavily used for months but for aggressively since March 2013.

On July 27th, the Japanese application called Line was the most downloaded application on Google Play in Argentina and Chile. Whatsapp just behind ranked #2.

On July 27th, the Chinese application called WeChat was the most downloaded application on Google Play in Italy. Whatsapp just behind ranked #2. Lionel Messi, famous soccer player of FC Barcelona, signed an agreement to promote WeChat. The effect on Italian fans was very quick.

Below an advertising in Hong-Kong were people still prefer American social media like Facebook and Whatsapp than WeChat.

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Whatsapp Dominates Messaging, Facebook Dominates Social Activities

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Whatsapp is back at the top most downloaded application in Philippines, India, Mexico, and Indonesia. WeChat is unable to become number one at the moment.

Whatsapp was in the market before WeChat and even with innovation in the app it is difficult for WeChat to compete on the social ground when your user base is smaller than your main competitor.  Google Plus faces the same situation with Facebook. Tencent is preparing new marketing campaigns with global stars using the successful chat and social application.

Messaging / Chat Applications: How Many Mobile Users?

Whatsapp is the most international free chat app with over 350 million users (monthly active users representing more than half of this figure). This application was the first messaging application on Quarter 1 of year 2013. Half the countries of Europe like Germany, Spain, Switzerland, Italy, and Chile, and Israel are using Whatsapp before any other chat applications.

We know now why Google didn’t purchase Whatsapp: the firm of Moutain View released a standalone application of Google Hangouts a few weeks ago.

WeChat gathers about 350 million users mainly in China and a few million mostly in Malaysia, India, and the Philippines. Growth is strong thanks to fast adoption among users and heavy marketing efforts with the use of image of stars and TV commercials.

Facebook Messenger is used in many countries among them the United States and Argentina.

Skype mobile app is very successful in Bulgaria, and Russia. This is quite surprising that American users don’t use so much this Microsoft service as Russian users do.

Viber app has the lead in Egypt, Greece, Ireland.

Line with about 160 million is spreading in a few countries of Asia: Japan, the Home country, Indonesia, Thailand, and Taiwan.

Nimbuzz is successful mainly in India, Kakao Talk in the Home country of South Korea but also Indonesia.

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Since our last review, Libon added voice message and picture sharing; Google released a standalone application of Hangouts; China Mobile launched a new chat mobile application called Jego.

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Messaging App: The War for Users on Mobile Goes On!

We explained the competitive environment of messaging applications: Line, Viber, Skype, Kakao Talk, Whatsapp, WeChat, Libon, Facebook Messenger

Below is the current trend, Whatsapp loosing dominance mainly due to WeChat. The Chinese application could take time away from Facebook as well.

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We explained back in 2012 that Chinese expansion was a beginning. WeChat is first Chinese mobile application with international success.

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More about the split China-the USA with e-commerce

May 19th: WeChat doing better than Facebook and Whatsapp in India, Malaysia, Mexico and Philippines

TV Commercial in India and Philippines have strong impact on downloads on Google Play Platform: on May 19th, WeChat was doing better than Facebook and Whatsapp in India, Malaysia, Mexico and Philippines.

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Source: Appannie