Sina is back with WeMeet (Weimi), a clone of WeChat

After the failure of WeiYou (微友), Sina Inc is back with a new social mobile application called WeMeet (Weimi).

Sina invested in Hangzhou Kuyue Tech, the firm in charge of competing with WeChat thanks to the power of SinaWeibo.

The chat and social app allows users to chat, subscribe to news and other forms of content, share content like pictures. Users can import contacts from Sina Weibo and mobile address book. Group chatting supports audio, text and location sharing. This is quite similar to WeChat.

2 competitive advantages:

1/ Interest-based public groups

There are dozens of interest-based public groups for users to join.

2/ The Grape, a Snapchat-like feature

A Snapchat-like feature is included that messages shared in a group will disappear in 3 seconds after having been read and vanish from the group in 24 hours.

SinaWeibo was under pressure from WeChat, the mobile messaging app developed by Chinese Internet giant Tencent. Qzone, SinaWeibo and WeChat represent most of social sharing in China.