2.新浪微博 16 %
3. 微信 13%
QQ is still leading the top position. Weibo is still used but WeChat is likely to be used more extendly in 2015 because more and more Chinese are using smartphones to access social media.
The VALUE2020 predicts that year 2014 will be the Year of Monetization for Chinese mobile application WeChat.
In addition to exclusive sales on WeChat like the operation for Xiaomi smartphones, WeChat added in 2013 a store to buy stickers, and above a payment system which open the door to mobile commerce as expected by VALUE2020 back in 2011.
Last year, we predicted the introduction of mobile payment and continuous growth. Almost all the predictions are reality today and next year will be fascinating as well.
What to expect in 2014:
Released on iOS in January 2011, Vivino is a Wine App offering an easy way to remember wines you tasted as well as to discover new favorites.
To find the wine in the database, you use the app to scan the label. It’s backed by a database of more than a million wines, so you can expect to get a match after scanning a wine label to add to your virtual cellar.
The Vivino app includes the following features:
The free app offers a $4.99 Pro in-app upgrade that unlocks several premium features. With Vivino Pro, you can keep track of your wine collection, find wines using text search, and get in the fast track for manual matching.
The mobile app experiments a growing traffic with an estimated 6 million scans for December 2013. Denmark, Belgium, Norway, Portugal, Switzerland, the Netherlands love the application but not China. There is no version in Mandarin Chinese therefore it explains the very low number of downloads and usage in Mainland China. In addition, content cannot be shared with Weibo followers or WeChat contacts.
Below is an EXCLUSIVE MAP:
Weibo is not the only social tool of e-commerce group Alibaba, they have also etao.
Social shopping websites allow users to post photos of items on virtual pin boards, which others can comment on. Some sites allow users to purchase some of the items by clicking on the photos.
Unlike other U.S. social shopping websites like Pinterest, all the items on etao can be purchased through its two main e-commerce websites, Taobao Mall and Taobao Marketplace.
Over the long run, social commerce in China will be bigger than the United States.
We don’t know yet how successful the service will be on smartphones in the years to come. Chat app called Wemeet was launched by Sina to get more smartphone users in Alibaba world.
6 months after a post called Messaging App: The War for Users on Mobile Goes On! Chat applications are still fighting for users.
Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.
The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.
WeChat launched a French version in October.
Click on the map to zoom / enlarge
Since the last version 188.8.131.52, the French speaking community, lovers of Twitter, are now able to use WeChat in French. The potential is huge in France, the country of Minitel, bip bop, Concorde… Believe it or not French people love technology and innovation. The Chinese app has 500 million users of which half active. The chat app is ranked second after Line (this ranking does not includes Facebook).
Depuis la version 184.108.40.206 mise en ligne le 24 octobre 2013, la communauté française, adepte de Twitter, est maintenant capable d’utiliser l’application mobile WeChat qui connait un succès phénoménal en Asie. L’application de messagerie instantanée a une base de 500 millions d’utilisateurs dont la moitié active, elle se place juste derrière Whatsapp et devant Line.
Laiwang is a new mobile application now launched and will compete with wechat, whatsapp, wemeet, line, twitter, sinaweibo, and facebook. It is very similar to WeChat.