1.QQ空间 16%
2.新浪微博 16 %
3. 微信 13%
QQ is still leading the top position. Weibo is still used but WeChat is likely to be used more extendly in 2015 because more and more Chinese are using smartphones to access social media.
1.QQ空间 16%
2.新浪微博 16 %
3. 微信 13%
QQ is still leading the top position. Weibo is still used but WeChat is likely to be used more extendly in 2015 because more and more Chinese are using smartphones to access social media.
With the deal, Facebook enlarge its user base in countries in many countries and particularly in Brazil and India where Whatsapp is very strong. Owning the messaging service will give Facebook access to additional data.
Facebook will get more information & data on users in emerging markets thanks to the acquisition: Whatsapp is more popular than Facebook in Brazil, India & Mexico.
With the acquisition, Facebook aims for better engagement with users, in particular in emerging markets. If Facebook succeeds in maintaining and building high user engagement with WhatsApp, it could drive those users to Facebook where they will see ads, potentially targeted with data enriched by WhatsApp use.
In a June 2012 blog post, Jan Koum explained why the messaging service doesn’t sell ads. “Your data isn’t even in the picture. We are simply not interested in any of it,” & “Remember, when advertising is involved you the user are the product.”
The privacy policy says the app doesn’t gather names, addresses, emails or location data, and the only contact information obtained from users’ mobile contact lists are contact numbers. The service also purges message content. “The contents of messages that have been delivered by the WhatsApp Service are not copied, kept or archived by WhatsApp in the normal course of business,” states the policy.
For now, WhatsApp promises the service will remain free of advertising. In a February 2014 blog post, the firm reaffirmed its policy: “And you can still count on absolutely no ads interrupting your communication”.
However, WhatsApp’s terms of service in the Android ecosystem requires users to approve access to lots of other types of information including geographic location, contacts stored on the phone, personal profile data from contact information, and device ID. Apple iOS users are asked to approve collection of contacts and allow push notifications such as alerts.
Data in general was not really WhatsApp’s focus but this could change…
Facebook’s revenue streams, in part, depends on the massive storehouse of data it harvests on its users around the globe. Therefore, Facebook could decide to alter Whatsapp privacy policy or establish data collection permissions to facilitate sharing of user data with Facebook.
The main piece of data WhatsApp needs to enable its service is a mobile phone number. Facebook can use this piece of data for its services like Facebook and Facebook Messenger. Facebook may be interested in determining degrees of closeness among people. Many people have submitted their mobile phone numbers to Facebook and the firm could connect that information to data from WhatsApp to learn more about which users interact more often with one another based on how frequently they are in contact on WhatsApp.
The price of acquisition of Whatsapp is justified by the will of Facebook to keep the lead in global social network. For sure, Whatsapp has to improve the service to make it more social because the competition is strong. WeChat & Line are successful in Asia. Telegram has been strongly downloaded even more since the purchase of Whatsapp by Facebook. Whatsapp could decide to do money transferring and electronic payment and the app would be competing succesfully with WeChat (微信 in Chinese)
The coming months should be very interesting.
Posted in China, Chinese Internet, Internet Strategy
Tagged data, Facebook, telegram, user, value, wechat, whatsapp
The VALUE2020 predicts that year 2014 will be the Year of Monetization for Chinese mobile application WeChat.
In addition to exclusive sales on WeChat like the operation for Xiaomi smartphones, WeChat added in 2013 a store to buy stickers, and above a payment system which open the door to mobile commerce as expected by VALUE2020 back in 2011.
Last year, we predicted the introduction of mobile payment and continuous growth. Almost all the predictions are reality today and next year will be fascinating as well.
What to expect in 2014:
Posted in China, Chinese Internet, Internet Strategy
Tagged 2020, china, commerce, mobile, smartphone, value, wechat
Released on iOS in January 2011, Vivino is a Wine App offering an easy way to remember wines you tasted as well as to discover new favorites.
To find the wine in the database, you use the app to scan the label. It’s backed by a database of more than a million wines, so you can expect to get a match after scanning a wine label to add to your virtual cellar.
The Vivino app includes the following features:
The free app offers a $4.99 Pro in-app upgrade that unlocks several premium features. With Vivino Pro, you can keep track of your wine collection, find wines using text search, and get in the fast track for manual matching.
The mobile app experiments a growing traffic with an estimated 6 million scans for December 2013. Denmark, Belgium, Norway, Portugal, Switzerland, the Netherlands love the application but not China. There is no version in Mandarin Chinese therefore it explains the very low number of downloads and usage in Mainland China. In addition, content cannot be shared with Weibo followers or WeChat contacts.
Below is an EXCLUSIVE MAP:
Posted in IInnovation, Internet Strategy
Weibo is not the only social tool of e-commerce group Alibaba, they have also etao.
etao.com, Alibaba Group’s social shopping platform, is 58th website in China according to Alexa. It is a place dedicated to discovery through images.
Social shopping websites allow users to post photos of items on virtual pin boards, which others can comment on. Some sites allow users to purchase some of the items by clicking on the photos.
Unlike other U.S. social shopping websites like Pinterest, all the items on etao can be purchased through its two main e-commerce websites, Taobao Mall and Taobao Marketplace.
In China, social shopping websites, such as Mogujie, LinkChic have been launched but are not successful like etao. Meilishuo is doing better being ranked 220th website in China.
Over the long run, social commerce in China will be bigger than the United States.
We don’t know yet how successful the service will be on smartphones in the years to come. Chat app called Wemeet was launched by Sina to get more smartphone users in Alibaba world.
6 months after a post called Messaging App: The War for Users on Mobile Goes On! Chat applications are still fighting for users.
Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.
The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.
WeChat launched a French version in October.
Click on the map to zoom / enlarge
Since the last version 5.0.3.17, the French speaking community, lovers of Twitter, are now able to use WeChat in French. The potential is huge in France, the country of Minitel, bip bop, Concorde… Believe it or not French people love technology and innovation. The Chinese app has 500 million users of which half active. The chat app is ranked second after Line (this ranking does not includes Facebook).
Depuis la version 5.0.3.17 mise en ligne le 24 octobre 2013, la communauté française, adepte de Twitter, est maintenant capable d’utiliser l’application mobile WeChat qui connait un succès phénoménal en Asie. L’application de messagerie instantanée a une base de 500 millions d’utilisateurs dont la moitié active, elle se place juste derrière Whatsapp et devant Line.
Laiwang is a new mobile application now launched and will compete with wechat, whatsapp, wemeet, line, twitter, sinaweibo, and facebook. It is very similar to WeChat.
Facebook et Twitter ont été interdits en Chine continentale depuis 2009. Les réseaux sociaux influencent la population et pourraient jouer un rôle important dans les mouvements politiques. Au cours des dernières années, le gouvernement de la Chine a été préoccupé par l’impact de ces nouveaux médias sur la stabilité sociale.
Les nouveaux médias comme Facebook et Twitter, mais aussi le site du journal américain New York Times sont considérés comme des sites politiquement sensibles par le gouvernement chinois.
Recemment, la responsable des opérations de Facebook Sheryl Sandberg a rencontré Cai Mingzhao, le responsable du State Council Information Office à Beijing.
Les hauts dirigeants chinois, y compris le premier ministre Li Keqiang sont désireux d’utiliser les zones de libre-échange comme un terrain d’essai en matière de réformes économiques et financières importantes.
Selon South China Morning Post, le gouvernement de la Chine aurait pris la décision historique de lever l’interdiction d’accès à Internet à des sites américains au sein de la nouvelle zone de libre-échange de Shanghai. Les motifs de la décision seraient expliqués par la volonté de laisser les étrangers vivre, travailler et se sentir comme chez eux mais aussi d’attirer davantage d’investissements étrangers. A confirmer tant cette nouvelle serait un changement important.
La zone de libre-échange s’ouvrirait aussi aux offres étrangères de sociétés de télécommunications pour fournir des services Internet au sein de la nouvelle zone économique spéciale.
Pour rappel, fin août, le Conseil d’Etat chinois, a approuvé le lancement d’une zone de libre-échange à Shanghai, qui s’étend sur 28,78 kilomètres carrés à Pudong New Area de la ville, y compris la zone franche de Waigaoqiao, Yangshan, et la zone de l’aéroport international.
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