2.新浪微博 16 %
3. 微信 13%
QQ is still leading the top position. Weibo is still used but WeChat is likely to be used more extendly in 2015 because more and more Chinese are using smartphones to access social media.
With the deal, Facebook enlarge its user base in countries in many countries and particularly in Brazil and India where Whatsapp is very strong. Owning the messaging service will give Facebook access to additional data.
Facebook will get more information & data on users in emerging markets thanks to the acquisition: Whatsapp is more popular than Facebook in Brazil, India & Mexico.
With the acquisition, Facebook aims for better engagement with users, in particular in emerging markets. If Facebook succeeds in maintaining and building high user engagement with WhatsApp, it could drive those users to Facebook where they will see ads, potentially targeted with data enriched by WhatsApp use.
In a June 2012 blog post, Jan Koum explained why the messaging service doesn’t sell ads. “Your data isn’t even in the picture. We are simply not interested in any of it,” & “Remember, when advertising is involved you the user are the product.”
For now, WhatsApp promises the service will remain free of advertising. In a February 2014 blog post, the firm reaffirmed its policy: “And you can still count on absolutely no ads interrupting your communication”.
However, WhatsApp’s terms of service in the Android ecosystem requires users to approve access to lots of other types of information including geographic location, contacts stored on the phone, personal profile data from contact information, and device ID. Apple iOS users are asked to approve collection of contacts and allow push notifications such as alerts.
Data in general was not really WhatsApp’s focus but this could change…
The main piece of data WhatsApp needs to enable its service is a mobile phone number. Facebook can use this piece of data for its services like Facebook and Facebook Messenger. Facebook may be interested in determining degrees of closeness among people. Many people have submitted their mobile phone numbers to Facebook and the firm could connect that information to data from WhatsApp to learn more about which users interact more often with one another based on how frequently they are in contact on WhatsApp.
The price of acquisition of Whatsapp is justified by the will of Facebook to keep the lead in global social network. For sure, Whatsapp has to improve the service to make it more social because the competition is strong. WeChat & Line are successful in Asia. Telegram has been strongly downloaded even more since the purchase of Whatsapp by Facebook. Whatsapp could decide to do money transferring and electronic payment and the app would be competing succesfully with WeChat (微信 in Chinese)
The coming months should be very interesting.
The VALUE2020 predicts that year 2014 will be the Year of Monetization for Chinese mobile application WeChat.
In addition to exclusive sales on WeChat like the operation for Xiaomi smartphones, WeChat added in 2013 a store to buy stickers, and above a payment system which open the door to mobile commerce as expected by VALUE2020 back in 2011.
Last year, we predicted the introduction of mobile payment and continuous growth. Almost all the predictions are reality today and next year will be fascinating as well.
What to expect in 2014:
Released on iOS in January 2011, Vivino is a Wine App offering an easy way to remember wines you tasted as well as to discover new favorites.
To find the wine in the database, you use the app to scan the label. It’s backed by a database of more than a million wines, so you can expect to get a match after scanning a wine label to add to your virtual cellar.
The Vivino app includes the following features:
The free app offers a $4.99 Pro in-app upgrade that unlocks several premium features. With Vivino Pro, you can keep track of your wine collection, find wines using text search, and get in the fast track for manual matching.
The mobile app experiments a growing traffic with an estimated 6 million scans for December 2013. Denmark, Belgium, Norway, Portugal, Switzerland, the Netherlands love the application but not China. There is no version in Mandarin Chinese therefore it explains the very low number of downloads and usage in Mainland China. In addition, content cannot be shared with Weibo followers or WeChat contacts.
Below is an EXCLUSIVE MAP:
Weibo is not the only social tool of e-commerce group Alibaba, they have also etao.
Social shopping websites allow users to post photos of items on virtual pin boards, which others can comment on. Some sites allow users to purchase some of the items by clicking on the photos.
Unlike other U.S. social shopping websites like Pinterest, all the items on etao can be purchased through its two main e-commerce websites, Taobao Mall and Taobao Marketplace.
Over the long run, social commerce in China will be bigger than the United States.
We don’t know yet how successful the service will be on smartphones in the years to come. Chat app called Wemeet was launched by Sina to get more smartphone users in Alibaba world.
6 months after a post called Messaging App: The War for Users on Mobile Goes On! Chat applications are still fighting for users.
Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.
The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.
WeChat launched a French version in October.
Click on the map to zoom / enlarge
Since the last version 184.108.40.206, the French speaking community, lovers of Twitter, are now able to use WeChat in French. The potential is huge in France, the country of Minitel, bip bop, Concorde… Believe it or not French people love technology and innovation. The Chinese app has 500 million users of which half active. The chat app is ranked second after Line (this ranking does not includes Facebook).
Depuis la version 220.127.116.11 mise en ligne le 24 octobre 2013, la communauté française, adepte de Twitter, est maintenant capable d’utiliser l’application mobile WeChat qui connait un succès phénoménal en Asie. L’application de messagerie instantanée a une base de 500 millions d’utilisateurs dont la moitié active, elle se place juste derrière Whatsapp et devant Line.