Category Archives: IInnovation

EXCLUSIVE MAP – The Successful Wine Mobile App Vivino, a Hit in the World but not in China

Released on iOS in January 2011, Vivino is a Wine App offering an easy way to remember wines you tasted as well as to discover new favorites.

To find the wine in the database, you use the app to scan the label. It’s backed by a database of more than a million wines, so you can expect to get a match after scanning a wine label to add to your virtual cellar.

The Vivino app includes the following features:

  • Get personalized wine recommendations based on your taste (the more ratings the better suggestions)
  • Follow the featured users: chosen to provide you with inspiration, knowledge and better wines
  • Find more friends via address book, Gmail, Twitter or Facebook
  • Drinking window: know when to drink your wines
  • Add wines to your Wish List, for next occasion
  • Organize your wines: filter your wine list by date, price or ratings
  • Add your Bio and let others know who you are

The free app offers a $4.99 Pro in-app upgrade that unlocks several premium features. With Vivino Pro, you can keep track of your wine collection, find wines using text search, and get in the fast track for manual matching.

The mobile app experiments a growing traffic with an estimated 6 million scans for December 2013.  Denmark, Belgium, Norway, Portugal, Switzerland, the Netherlands love the application but not China. There is no version in Mandarin Chinese therefore it explains the very low number of downloads and usage in Mainland China. In addition, content cannot be shared with Weibo followers or WeChat contacts.

Below is an EXCLUSIVE MAP:

Vivino in the World

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The Fight for Smartphone Users: Global App for Free Communication

6 months after a post called Messaging App: The War for Users on Mobile Goes On!  Chat applications are still fighting for users.

Whatsapp is the winning currently the race even though WeChat and Line are very powerful. We should see a fight mostly between Whatsapp and WeChat as of now.

The app called Facebook Messenger has lost some ground since May 2013 compared to Whatsapp.

WeChat launched a French version in October.

Click on the map to zoom / enlarge

2013-11----worldmap-current-trend-downloads-chat-app

Welcome Google Map into Your Business!

Google Map is starting to scan the inside part of businesses. The American firm is not only video recording / scanning vineyards at Bordeaux but also a few restaurants in Paris. You should now that the Google cultural institute is based in France 😉

essai boule à lignes

Why China is a country of innovation

A few examples of China moving ahead:

-Research and growing number of patents
-Mobile Internet
-Cities
-Transportation
-Service to customers

Remember China invented paper and gunpowder…

China is back on the path of innovation. Here are a few signs.

Chinese manufacturers are skilled at “process innovation” incrementally improving the way they make things.

Chinese Internet shows a change: there have been few recent, major innovations coming from China. Among other firms, Tencent, an Internet giant in China in e-commerce and social networking, SinaWeibo, and Alibaba, an ecommerce company already demonstrated their power of innovation. Some of the staff of the WeChat team worked previously for Google Inc.

wechat-advertisting-outdoor-HK-BANNER2

While China is best in class at producing most of the world’s technology based products (for instance, iphone), it’s the marketers of the USA who continue to capture most of the value from those products.

Another example of Chinese innovation is giant Chinese telecommunication firm called Huawei, the largest telecom equipment manufacturer in the world with products deployed in more than 140 countries, covering more than one third of the world’s population.

Recently emerging as the third largest smart phone manufacturer behind Samsung and Apple, Huawei is moving from low end budget phones into the more premium market shipping 32 million smart phones during 2012 – up 60% on the previous year. In partnership with Google and its Android OS, Huawei is clearly targeting the proprietary, closed Apple products which to date have led the world but are now under real threat from the Korean brand and now the Chinese brand.

inside-alibaba-office

To continue the economic transformation, China is pouring billions of dollars into innovation and R & D programs, attempting to move up the value chain. Tencent, Baidu, Alibaba, and Huawei built massive campus in Beijing or Shenzhen. Those companies want to lead in the future and know the importance of the state of the art R &D building.

Product innovation is visible as well with the increasing number of employees with a PhD degree among the R & D teams. For instance, Huawei is the largest applicant for worldwide patents, doing better than Samsung, Apple, and Google.

Haier, the world’s No. 1 white goods brand, has developed a range of design-led refrigerators and dishwashers, offering a palette of coordinating colors and finishes. In order to satisfy its customers’ various needs, Haier offers tailor-made design for its refrigerators: “your refrigerator, your design”. Haier already entered the Internet of things, connected home appliances. The 3D refrigerator has a built-in Wi-Fi connection with a touch screen offering many functions, such as being able to check the weather forecast. Thanks to RFID chips that are built into the packaging of the contents of your fridge, this product can even alert you to when food will pass its ‘best before’ date.

haier__fridge

How are Chinese companies successfully targeting its consumers in China? They do what every good company should do: listen to its customers’ complaints and deliver products that address their needs.

Can China innovate on a global basis? We think positive under the condition of understanding the differences in addressing the needs of other cultures. WeChat is an example of innovative product (both chat app and social network) which starts to succeed outside China.

What we are still waiting to see are products and services sold worldwide which are both innovative and disruptive.

Innovation in China: a day of an urban Chinese executive Part 1

Li Wang is Director of sales for a German brand in the Guangzhou area. He is the father of one son and his wife is working in the banking industry.

Wang is awaken by his latest Samsung smartphone.
He uses Baidu to check the weather and a new application from Google Play for air conditions. The weather will be good but air conditions will not be excellent: no wind is expected and more and more cars are on the freeways and streets of the city. Selling cars is the business of Li Wang, therefore he will not complain about this trend.

He waits for the lift and watch the frame screen telling him to scan the JD.com QR code to get a discount today. He doesn’t have time but while in the lift sends a WeChat message to his wife. Now that their son is using an ipad at his private school, his wife has downloaded WeChat to be in contact with her son. Wang stops a taxi and asks for a ride to work.

Meanwhile he is in the car, he buys a concert ticket thanks to the screen aboard the car. He also see that there is a new game application that looks fun and could be of interest for his kid. He takes a picture and sends it to his son.

Wang arrived the new city center. He is working on floor #52. There is no waiting time for the lift because the building is brand new and well equiped with 10 lifts. On the way up, he sends a message to his wife about the concert and publish a comment to a friend on Sina Weibo: they are going!

The Chinese Market of Online Payment (Q1 2013)

Several companies offer online payment platform services to facilitate online transactions in China.

 

1. Alipay is still leading the Chinese market. The subsidiary of Alibaba benefits from all the transactions of Alibaba (B2B), Taobao (C2C) and Tmall (B2C).

2. Tenpay is second and benefits from the huge user base the Internet firm called Tencent has.

3. UnionPay: this firm has been offering traditional payments through credit cards since 2002. It is the Chinese equivalent of Visa and Mastercard.

4. 99bill:  the Company was one of the first companies in China offering email and mobile phone number based online payment platform and solutions. Investors include seasoned China Internet industry entrepreneurs and international venture capitalists.

5. ChinaPnR: the company says it operates over 100,000 POS payment devices.

CN payment stats

The entrance of Baidu and Sina will change the market very soon.