After doing financial services, insurance, now Alibaba decided to invest in big data services: Alimama is an Alibaba marketing platform. The firm held a meeting to discuss big data’s influence on marketing transformation.
Alimama wants to build a technology-driven big data marketing ecosystem, making more people to use and share data therefore achieving media advertising value and brand marketing effect.
The marketing system centered on DMP (Data Management Platform) will improve enterprises’ data usability more effectively. Precision marketing brought by big data would optimize media advertising value continuously.
In 2014, Alimama will focus on developing video and wireless resources, wireless marketing will be integrated into game, weather, food and drink and photo apps without interfering consumers. Alimama becomes a crucial link in Alibaba’s O2O wireless marketing plan.
Sources:
VALUE2020 - Internet Market 
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