WeChat like other free Internet applications has users around the world without any specific marketing actions.
However, to expand the user base, Tencent decided to launch a local marketing plan one country after another starting from China and expanding gradually to other countries of Asia.
WeChat India Facebook Account: 334,000 Fans!
The strategy of expansion applied to India is quite successful. Facebook is currently growing fast its user base in India (similarly to Vietnam and Brazil).
Social Media Marketing of WeChat
Therefore, WeChat is competing against Facebook for user time. WeChat has a few advantages compared to the mobile application of Facebook. The war for the time of users is interesting.
Social Media Marketing of WeChat in Asia
The local teams of WeChat in Vietnam, Taiwan, Malaysia, Indonesia, Hong-Kong, Thailand, and Singapore are very active as well.
Following the path of Alibaba and Baidu, Tencent is growing going outside China.
VALUE2020 - Internet Market 
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